Uttar Pradesh Kabaddi League Valuation Hits Rs 238 Crore, Reflecting Growth In Indian Sports Economy

Add as a preferred source on Google

The Uttar Pradesh Kabaddi League (UPKL) 2024 has made a significant impact, drawing over 330 million viewers across India. This debut has led to SJ Uplift Kabaddi Pvt Ltd, the league's creator and operator, being valued at ₹238 crores.

This valuation highlights the league's rapid growth in the Indian sports ecosystem and underscores the increasing commercial and cultural significance of regional sports intellectual properties both in India and globally.

According to BARC (Broadcast Audience Research Council India), UPKL Season 1 reached over 30 million television viewers and garnered 300 million digital impressions. The viewership was notably strong in Tier 2 and Tier 3 cities. Broadcast partners such as Sony Sports Network (Sports Ten 1 & Ten 3), DD Sports, and FanCode contributed to establishing a robust multi-platform presence.

SJ Uplift Kabaddi Pvt Ltd is at the forefront of a new era in Indian sports by developing franchise-based leagues rooted in regional identities but with national reach and global ambitions. The inaugural season featured eight teams and demonstrated impressive performance across audience engagement, broadcast reach, and digital traction.

"This valuation is a reflection of the growing popularity and resonance of our leagues, especially UPKL," said Sambhav Jain, Director and Founder of SJ Uplift Kabaddi Pvt Ltd. "It reaffirms our belief in the power of grassroots sports and the untapped potential of regional talent. The response from fans, franchises, and brands has been overwhelming."

The success of UPKL's debut season not only boosts its valuation but also strengthens its position as a transformative force in Indian sports. As it continues to expand, it aims to become a powerhouse platform for regional pride while enhancing SJ Uplift Kabaddi Pvt Ltd's status as an innovator in sports IPs.

UPKL is more than just a sports league; it's a movement reshaping the future of Indian sports. With plans to build kabaddi into a globally recognized sport that India can proudly export, SJ Uplift Kabaddi Pvt Ltd envisions creating a sustainable ecosystem where athletes, fans, and brands unite to celebrate Indian sports.