Asian Games: Chief of Defence Staff, General Anil Chauhan, joins Sony Sports campaign ‘Iss Baar, Sau Paar'

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India's leading sports broadcaster, Sony Sports Network, unveils a new film featuring Chief of Defence Staff of the Indian Armed Forces, General Anil Chauhan, PVSM, UYSM, AVSM, SM, and VSM.

The contribution of the Indian Armed Forces in the field of sports and athletics has increased manifold and General Anil Chauhan, a torch bearer who the whole nation looks up to, rallied the support of the nation with his inspiring message 'Hum Hai, Zidd pe Sawaar, Iss Baar, Sau Paar, Phir Se, Hum Honge Kamyaab!' for the Indian contingent at the 2022 Asian Games in the film.

As the official broadcaster of the 19th Asian Games Hangzhou 2022, which starts on 23rd September 2023, Sony Sports Network has embarked on a mission to popularise our athletes from across India.

Following India's best performance at the Asian Games in 2018 with 69 medals, it is now time for India to take the next step and hit the three-figure mark (100) in total medal-tally.

Toward this endeavour, Sony Sports Network launched a campaign featuring personalities from various walks of like Sudha Murthy, Abhishek Bachchan, Kapil Sharma and more.

It not only serves a larger cause of growing sports in India but also celebrates the lesser-known, unsung Indian heroes who have given their all to Sports and are at the cusp of representing India at the Asian Games.

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Source: Media Release