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Branson's publicity stunt in Sydney riles Australians ahead of Ashes

Posted By: Staff

Sydney, July 10 (ANI): A publicity stunt that saw a 100-foot image of Virgin Group boss Sir Richard Branson's face beamed on to Sydney Harbour Bridge has riled Australians.

According to The Telegraph, the huge image, featuring Branson's face painted with the cross of St George, carried the slogan 'Good luck Ricky - you'll need it.

Branson staged the stunt Thursday in a bid to wind up Australian cricket fans as the first Ashes Test began.

However, not every Australian saw the funny side with message boards full of complaints about the entrepreneur.ne fan wrote "I think Richard Branson should be arrested for this" and another suggested an Australian advert should be beamed onto Tower Bridge in response.

Branson even issued a half-hearted apology on his Twitter page, writing "I'm sorry if I've ruffled a few Aussie feathers with my message... maybe the truth hurt! C'mon England."

The stunt was staged as part of a promotion for Virgin Media's Fifty50 campaign, which will see the company donate 1,000 pounds to charity for every England batsman who scores a half-century during the series as part of the national roll-out of the broadband provider's 50Mb broadband service.

With the series only in its second day, the charity pot is already up to 3,000 pounds. (ANI)

Story first published: Friday, July 10, 2009, 13:52 [IST]
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