Forbes Names ONE Championship The 4th Most Valuable Combat Sports Property

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Many combat sports promotions have moved away from the traditional airwaves of broadcast television and onto the Internet, allowing them to reach more fans than ever before. One of those organizations is ONE Championship.

According to a recent Forbes report, the Singapore-based promotion is now the #4 most-valuable property in the combat sports world - with a valuation of US$1.3 billion and an estimated revenue of US$140 million.

ONE has refused to rest on the laurels during the past two years. Under the direction of Chairman and CEO Chatri Sityodtong, the promotion has accrued deals to hold monthly events across North America live in U.S. primetime.

The huge milestone came thanks to their partnership with Amazon Prime, which led to their first live event in the U.S. in May 2023 with ONE Fight Night 10 at Denver, Colorado's 1stBank Center.

The promotion's growth in the U.S. continues to flourish, and it'll return to the U.S. for two more events - ONE 168: Denver in September in Colorado and ONE 170 in November in Atlanta, Georgia.

ONE also partnered with European broadcasting giant Sky Sports to air all its events in the region. The deal comes at a timely manner, given the number of British stars like two-sport ONE World Champion Jonathan Haggerty, Muay Thai legend Liam Harrison, and others rising through ONE's ranks.

Furthermore, ONE has given fans an alternative choice in regards to combat sports. While their MMA roster is stacked, it's also committed to showcasing the best Muay Thai, kickboxing, and submission grappling in the world.

The organization is also home to superstars like Demetrious Johnson, Rodtang Jitmuangnon, Stamp Fairtex, and Chingy Allazov, to name yet a few. These fighters have becom household names the world over.

ONE's ascension now places them behind All Elite Wrestling (AEW), World Wrestling Entertainment (WWE) and the Ultimate Fighting Championship (UFC), who holds the top spot. But as far as non-scripted combat sports action goes, ONE is firmly cemented as #2 in the world.

Forbes Most Valuable Combat Sports Properties (As per April 2024 Forbes report)

1. UFC - $11.3 billion
2. WWE - $6.8 billion
3. AEW - $2 billion
4. ONE Championship - $1.3 billion
5. Matchroom Boxing - $850 million
6. PFL - $690 million
7. Top Rank Boxing - $630 million
8. Premier Boxing Championship - $600 million
9. Golden Boy Promotions - $450 million
10. Combate Global - $120 million