How Artificial Intelligence is transforming the sports industry

Add as a preferred source on Google

The sports industry across the globe has been through huge transformation in the last few years with the sports industry adapting to technology enhancements such as Artificial Intelligence to bring in unprecedented innovations.

Recent research predicted that the global sports technology industry is projected to reach USD 41.8 billion by 2027 with a 13.8 % compound annual growth rate.

This goes on to prove the immense potential the industry has and how the world is adapting to intelligent sports. The recent digitalisation of the sports industry has paved the way for innovations that are set to revolutionise the sports ecosystem.

Sports getting smarter with AI

The world of sports has become smarter with Artificial Intelligence, and its impact is multi-faceted. It has changed the experience for all, including athletes, broadcasters, advertisers, and last, but not least viewers who now have access to real-time statistics.

Data is all-powerful and Artificial Intelligence has empowered the sports ecosystem with data analysis, a never before. Artificial Intelligence with the power of data analysis has disrupted the market in many ways; from performance analysis to fan engagement, the change is evident. Technological enhancement in the form of Artificial Intelligence is the real game changer for players, fans, and the business of sports.

It has enormously helped players to understand their games better, and to analyse their past wins and challenges so that they can better their games in a more strategic way.

AI also helps coaches train their players better as they now have data as a backbone to understand techniques that work best in the game and also understand the strengths and weaknesses of their players. The fans too are gainers as they are served with a much better game-watching experience enhanced with statistics and game history.

Taking sports a step forward

While Artificial Intelligence has improved the gaming experience, it is also helping managers and coaches plan in advance via predictive modeling. Today playing games can become more result-oriented by building strategies with the help of data analytics. This was not possible without historical data, which has now become a boon for the sports industry.

Teams can now create effective game plans by analysing opponent data and identifying their game patterns. AI is also playing an important role in bettering fan engagement. Through AI-enabled broadcasting, fans get to see near-real games creatively captured through technological overlays. This has made watching games a more immersive experience and hence more engaging.

Last, but not the least, Artificial Intelligence has helped revolutionise the sports ecosystem, taking it a step forward into the future. By bringing data analysis, predictive methodologies and extreme precision into the games, decision-making has become scientific and insightful. Smart wearables that can track the players' movement, health and more are soon becoming a norm.

In days to come, Artificial intelligence will be an integral part of every sport making them insightful, strategic and better planned. For game lovers, the experience is only going to get better and more holistic.

By Mohak Arora, Parimatch Brand expert