Manu Bhaker's brand value increases Six-Fold, 40 brands in talks to sign her after Olympics heroics

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Indian shooter Manu Bhaker's brand value has surged after winning two bronze medals at the Olympics 2024.

The Haryana-born shooter won the Bronzes in 10m Air Rifle individual and 10m Air Rifle mixed team event, thus becoming the first Indian to win multiple medals in the Olympics.

Previously, she charged Rs 20-25 lakh per endorsement, but now her fee has skyrocketed to around 1.5 crore. This dramatic increase reflects her current form and rising popularity.

Bhaker's management agency has already secured several lucrative endorsement deals worth crores. Nearly 40 brands are eager to sign her, recognising the potential of associating with a successful athlete like Bhaker. Her brand value has multiplied five to six times, leading to a significant hike in her endorsement fees.

"We have got about 40-odd enquiries in just the last 2-3 days. We are focusing right now on the long-term association deals, and we have closed a couple of endorsements," Neerav Tomar, CEO and MD of IOS Sports and Entertainment said to Times of India.

Endorsement Deals and Legal Actions

Earlier, Bhaker endorsed only one brand. Now, discussions are underway with six additional brands for long-term association deals. Short-term digital engagement deals are also being considered to leverage her recent success. The focus is on maximising her visibility through various marketing strategies. As many as forty brands have enquired about the Indian shooter and the 22-year-old may take her decision after arrival in India.

The Olympics offer athletes in niche sports like shooting a rare chance to gain widespread attention. Bhaker's achievements have made her a national sports icon, attracting substantial interest from brands looking to capitalise on her success through short-term deals, static posts, and moment marketing.

However, Bhaker's management company is pursuing legal action against brands that have used her photos and videos in congratulatory ads without proper sponsorship agreements. They aim to protect her image and ensure that all endorsements are legitimate and beneficial for both parties involved.

Manu Bhaker's Rising Popularity and Future Prospects

Bhaker's remarkable performance at the Olympics has significantly boosted her profile. Her management team is keen on securing long-term partnerships that align with her values and career goals. She has been a revelation for India in this Olympics and is in line to win a 3rd medal as well. The Indian shooter has also gained a significant number of followers on social media, which has jumped around eight-fold in Instagram.