Matrix Fight Night 12 sees exponential growth in watch time on Disney+Hotstar

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Matrix Fight Night (MFN), India's biggest mixed-martial arts promotion, has already garnered massive reputation across the globe since its inception in 2019. And MFN 12 which was held at the Noida Indoor Stadium earlier this month saw exponential growth from the previous edition.

Matrix Fight Night 12 featured MFN's first-ever all-female main event as Puja Tomar successfully defended her Strawweight Championship belt against Russia's Anastasia Feofanova, winning the intense main event bout via TKO due to corner stoppage after Anatasia broke her forearm.

On the same show, 11 other thrilling fights enthralled the 9000-strong Noida crowd at the stadium that came to witness the live action. Moreover, the audience watching the show on Disney+Hotstar from the comfort of their homes, registered a significant increase of nearly 300 percent in watch time.

MFN co-founders Ayesha Shroff and Krishano Shroff were delighted with response and hope the story continues as mixed martial arts gains audience in India.

"We always believed that India has the right set of audience to consume Mixed-martial arts. And we are grateful for the tremendous response from our fans for MFN 12. This is just the beginning, and we are ready to create more magic in our upcoming editions this year," said Ayesha.

Krishna added, "The success of MFN 12 is a testament to the fact that our Indian audience are invested in the stories of our fighters, and are equally eager to watch the women fighters take centerstage. We are delighted with the response and we hope the MFN success stories continue in the editions to come."

Source: Media Release