PokerBaazi Teams Up With Shahid Kapoor For 'Tu Poker Khelta Hai Kya?' Campaign

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New Delhi, May 2: India's largest Poker platform, PokerBaazi, has unveiled its new brand campaign, featuring Bollywood star Shahid Kapoor. The campaign, titled 'Tu Poker Khelta Hai Kya?’ aims to show that everyday skills possessed by Indians are akin to those needed for Poker.

Shahid Kapoor, as the brand ambassador, brings this message to life through various real-life scenarios that mirror Poker tactics like quick thinking and reading people.

This initiative underscores the message that skills used in daily life can also make one a good Poker player. Navkiran Singh, Founder and CEO of Baazi Games, emphasized that Poker is a mind sport requiring specific skills, many of which are inherent in the Indian populace.

The campaign, developed with the creative agency Talented, is set to capture audiences during the Indian Premier League broadcasts on Jio and will be supported by an extensive Out-of-Home (OOH) advertising presence in cities across India.

PokerBaazi has consistently highlighted the role of skill and strategy in Poker. The platform’s commitment was evident during the 2024 National Poker Series India, witnessing participation from 23 states and awarding 450 Poker medals.

With over 2.3 lakh entries, the series exhibited an 80% year-on-year growth, indicating Poker's expanding popularity in India. The latest campaign aims to further this growth by inviting Indians to explore Poker, leveraging their inherent skill sets.

At the heart of 'Tu Poker Khelta Hai Kya?’ is the idea that the skills required for Poker are not foreign to the average Indian. Shahid Kapoor's portrayal of a character who uses Poker-like strategies in daily interactions cleverly bridges the gap between the game and the potential player.

This approach not only demystifies Poker but also positions it as a game that enhances life skills such as decision-making and strategic thinking.

PokerBaazi's Growth and Vision

The phenomenal response to the National Poker Series India 2024 is a clear indication of Poker's burgeoning popularity in the country. PokerBaazi's vision to expand the game's reach in India is supported by its strategic marketing efforts and the emphasis on skill-based play.

The inclusion of diverse states and the significant increase in participation reflect the platform's successful penetration into new markets, reinforcing its position as a leader in the Indian Poker scene.

Through the campaign, PokerBaazi not only aims to increase awareness and participation in Poker but also to shift perceptions of the game within India. By associating it with commonly used skills and strategies, the campaign makes Poker accessible and relatable to a broader audience.

As the platform continues to innovate and promote Poker as a mind sport, it is likely to attract more enthusiasts keen on developing their skills in a competitive yet fun environment.