SportsBaazi Unveils New Brand Identity, Launches 'Watch and Play' Skill Games Category

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New Delhi, Sep 20: SportsBaazi, formerly known as BalleBaazi, and one of India's notable sports gaming platforms, disclosed its branding transformation strategy, aiming to catalyse its growth trajectory and revolutionize the sports community landscape in India.

With the roll-out of its brand-new logo, SportsBaazi also announced the commencement of the "LIVE Mein Hai VIBE" campaign, introducing the "Watch and Play" concept for skill games on its platform, as a move to advance user engagement.

The strategic transition to SportsBaazi and the inaugural launch of the "Watch and Play" skill games category are undertaken looking forward to offering exciting game modes and high-quality user interactions, which can redefine the sports spectator experience.

SportsBaazi is gearing up to offer a novel avatar that assures to engage millions of Indian sports enthusiasts in live gaming experiences aligning with the ongoing live events.

Speaking on the transformation to SportsBaazi and the inception of the "Watch and Play" category, Saurabh Chopra, Co-Founder and CEO of SportsBaazi, stated, "SportsBaazi, the reimagined brand, represents not just a rebranding initiative, but a novel vision of creating enjoyable sports gaming experiences while cultivating a community of sports aficionados all across the country."

The CEO added, "By adopting the new brand identity and category, we will be extending an exclusive opportunity to connect sports fans to real-time action. This brand new avatar will increase the spectator footfall across numerous sporting categories in the country."

In an attempt to understand the emotional journey sports fans go through while watching live matches, and their evolving mood with the events of the game, SportsBanzi has brought in the "LIVE Mein Hai VIBE" campaign. The campaign videos, featuring the Indian pace champion Zaheer Khan, effectively encapsulate the dynamic nature of live sports and present the "Watch and Play" category along with the launch of SportsBaazi.

Campaign Link - https://www.instagram.com/reel/CxQ1Kb0OkTU/?igshid=M2MyMzgzODVlNw==

The "Watch and Play" concept encourages fans to participate in live games while watching their desired sport. This immersive platform enables spectators to test their knowledge of the sport and player dynamics, and answer predictive questions about upcoming events considering variables such as the opposition and playing conditions.

Through the Indian Premier League, SportsBaazi had also rolled out two new game modes, namely Fantasy Wars and Stats Fantasy. In Fantasy Wars, users have to predict whose fantasy team will dominate throughout the game. The Stats Fantasy feature presents the chance to participate and win during live matches by answering simple questions related to real-time game events.

About SportsBaazi:

Aiming to become India's preferred destination for sports gaming since its launch in 2018, SportsBaazi (formerly BalleBaazi) has promptly gained over 9 million registered users, offering a vast range of sports including Cricket, Kabaddi, Football, Baseball, and Basketball.

With its progressive approach, SportsBaazi offers a distinctive live gaming experience with games like Stats Fantasy and Player Stocks. By turning over a new leaf from BalleBaazi to SportsBaazi, the brand seeks to revolutionize sports enthusiasts' involvement in their favorite sports with ground-breaking features.

SportsBaazi, the creator of the 'Watch & Play' category, is devoted to enhancing spectatorial gaming experience, blurring the lines of traditional fantasy sports and pioneering residing unexplored areas in the extensive ambit of sports gaming.