Super Bowl Ads: Scarlett Johansson, Timothee Chalamet & More Celebrities Take Spotlight with Record-Breaking Commercials

Add as a preferred source on Google

Picture this: it's the first Sunday of February, and millions of eyes are glued to the screen. The roar of the crowd, the whiff of nachos in the air, and the anticipation of the big game.

The Super Bowl has long been an event where touchdowns and tackles take center stage. But, let's be honest-when the clock winds down, it's not just the scores that are talked about. It's the commercials that everyone remembers.

And as we gear up for Super Bowl LIX on February 9, 2025, between the Kansas City Chiefs and Philadelphia Eagles, we're bound to witness ads with price tags so hefty, they could fund an entire city's infrastructure.

Sure, football fans are all about the touchdowns, but it's the commercials that often steal the show. So, let's take a walk down memory lane and revisit the top 10 most expensive Super Bowl ads that have made a lasting impression.

1. Ford's "Go Further" (2017) - A Future-Focused Vision

In 2017, Ford wasn't just selling cars; they were selling a vision of the future. In a world of electric vehicles, self-driving cars, and ride-sharing, Ford took us on a futuristic ride with Bryan Cranston in the driver's seat. The "Go Further" ad had a hefty price tag of $16.2 million (via Marca), but it wasn't about just pushing a car off the lot-it was about shaping the future of transportation.

Ford wasn't thinking about just the next Super Bowl; they were thinking about the next generation of cars. And when you're trying to forecast the future, it's going to take a little more than a regular TV spot.

2. Amazon's "Mind-Reading Alexa" (2022) - The Future of AI, With a Twist

Amazon knows how to blend cutting-edge technology with humor, and they took it to a whole new level in their 2022 Super Bowl ad. "Mind-Reading Alexa" imagined a world where Alexa could read your thoughts. With Scarlett Johansson and Colin Jost, the ad was equal parts hilarious and chaotic as Alexa caused more problems than it solved.

For a cool $26 million, Amazon managed to inject some fun into the AI space. The chemistry between the real-life couple added to the ad's charm, and while it was certainly futuristic, it was also deeply human-showing how, sometimes, a little too much technology can lead to hilarious consequences.

3. Cadillac's "ScissorHandsFree" (2021) - A Nod to the Past, a Leap Into the Future

Who would've thought that a car company would take a step back in time to move forward? Cadillac's 2021 Super Bowl ad was a nostalgic twist on the classic movie Edward Scissorhands, where Winona Ryder and Timothée Chalamet portrayed characters from the iconic film, now introducing the next-gen Cadillac LYRIQ, an electric vehicle with hands-free driving.

This ad, which cost $22 million, was a clever mix of nostalgia and innovation. It showed that while Cadillac respects its past, it's definitely moving full-speed ahead into the future. What better way to showcase cutting-edge technology than with a cultural icon?

4.Amazon's "Before Alexa" (2017) - A Hilarious Look at Life Without Technology

Sometimes, the best ads are the ones that make you laugh while simultaneously showing you how much better your life has become. In Amazon's 2017 Super Bowl ad, Before Alexa, Ellen DeGeneres and Portia de Rossi depicted a world where voice assistants didn't exist. The result? A hilarious take on the everyday struggles we now take for granted, like playing a song or asking for the weather.

At a price tag of $16.8 million, Amazon made a simple yet impactful point: life with Alexa was just... easier. The 90-second spot showed how technology can transform the mundane into something more efficient and enjoyable.