UFC 300 Records: A Look Back At Numbers From The Historic Event

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UFC has announced that UFC 300: Pereira vs. Hill, held on Saturday, April 13, at T-Mobile Arena in Las Vegas, was one of the most successful and highest-grossing events in UFC history.

The historic event saw the UFC Light Heavyweight and UFC women's Strawweight champions make successful title defences in the headliner, while the BMF title changed hands in the featured bout on the main card.

Alex Pereira stopped Jamahal Hill in the first round to defend the UFC Light Heavyweight Championship in the main event. In the all-Chinese co-main event, Zhang Weili, the first UFC champion from China, outworked her compatriot Yan Xiaonan to successfully defend the women's strawweight bout.

In the third title bout on the main card, Max Holloway stopped Justin Gaethje in the closing moments of a lightweight bout to clinch the BMF title, tying the record for the latest finish in UFC history.

While that was one record set on the night in Las Vegas, several other were broken on the night. Here is a look at the numbers and UFC 300 records:

UFC Gate and Attendance Numbers

• $16.5 million, the third highest-grossing UFC event ever
• 20,067, a new record for a UFC event at T-Mobile Arena
• UFC's sixth consecutive sellout in 2024 and the eleventh straight sellout dating back to October 2023

UFC 300 Viewership Record

• Most-watched UFC Pay Per View Prelims ever across ESPN platforms (ESPN+, Hulu SVOD, ESPN & ESPN Deportes combined)
• Most-watched UFC Pay Per View Prelims ever on ESPN, with 1.86 million total viewers
• Viewership on ESPN grew every 30 minutes from 8:00p - 10:00p ET, peaking with 2.49 million total viewers at 9:48p ET leading into the main card Pay-Per-View on ESPN+ at 10:00p ET
• Most-viewed sports event of Saturday during primetime (8:00p - 10:00p ET) on cable and network television among total viewers and key demographics, including P18-34, P18-49, P25-54, M18-34, M18-49, M25-54, F18-34, F18-49, and F25-54

UFC 300 Merchandise Numbers

• #1 all-time merchandise sales ever for a UFC arena event (*not including stadium shows)
• #2 all-time merchandise sales for any UFC event (*behind only UFC 193: ROUSEY vs. HOLM at Etihad Stadium in Melbourne in 2015)

UFC 300 Global Partnerships

• Highest-grossing sponsorship sales for an event in UFC history
• All available inventory sold out

UFC 300 Commercial Pay-Per-View in US, Canada & Australia

• United States: Highest result since July 2021 (UFC 264)
• Canada: Highest result since March 2020 (UFC 248)
• Australia: Highest result since January 2021 (UFC 257)
• Movie theaters in the U.S. set a record for a UFC event with the highest number of participating locations

UFC 300 Social Numbers

Best performing event on social media in UFC history, breaking records for cross platform video views, impressions, and interactions.

Throughout fight week (April 8 - 13), UFC social media amassed more than 1.1 billion video views, with 213 million views coming from Max Holloway's knockout of Justin Gaethje, which was posted across several platforms.