Bengaluru, November 22, 2022: UFC Hall of Famer Khabib Nurmagomedov and UFC Lightweight Champion Islam Makhachev are set to visit India in 2023 for a multi-city tour following EmChain's partnership with Dominance MMA Management.
EmChain, one of the world's biggest content marketing and user base acquisition company, recently announced a partnership with Dominance MMA Management, a world renowned Mixed Martial Arts agency.
Representing talents like Khabib, Makhachev, former Welterweight King and now Black Panther star Kamaru Usman, the agency has over 40 top tier MMA Athletes under its belt.
Under the terms of the partnership, EmChain is responsible for marketing, content development and public relations for talent housed at Dominance MMA Management.
To kickstart the partnership, the content marketing company has announced Khabib and Makhachev will be visiting India in the second quarter of 2023. The cities that the UFC stars will visit is yet to be revealed and will announced at a later date.
Known as the 'Eagle', Khabib is a former UFC lightweight Champion who holds the record for the longest unbeaten streak in UFC history with 29 wins in his weight category and numerous titles to his name across mixed martial arts, sambo, grappling, and pankration.
In Makhachev, the UFC have their biggest prospects for the future and their current UFC Lightweight champion. On a 11-fight win streak, Islam has looked unstoppable on his way up the P4P charts, taking huge strides on his way to the top of the division.
Islam is currently coached by Khabib in the 155-pound category, having previously been under the tutelage of Khabib's late father Abdulmanap Nurmagomedov.
Towqeer Gilkar, CEO of EmChain, has said the link up allows for collaboration with some of the best MMA talent and also bringing two top talents will be a boost to the Indian MMA market.
"Our partnership with Dominance MMA Management is an opportunity to collaborate with the best talent the MMA industry has to offer. Bringing the current UFC Light Weight champion, Islam Makhachev & a superstar with the calibre of Khabib Nurmagomedov to India will be a huge win for brands & fans alike," Gilkar said.
"With a chance to be up close and personal with two UFC megastars, the Indian MMA market which is currently showcasing exponentially growth will only grow in consciousness when the duo visits the country in the second quarter of 2023 for their multi-city tour."
Source: Media Release