Under Armour Launches Brand Campaign 'Zidd For More' With Neeraj Chopra

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Under Armour has unveiled its latest campaign, 'Zidd For More,' inspired by the indomitable spirit of Olympic and World Champion Neeraj Chopra.

This campaign highlights Chopra's relentless determination and unyielding mindset, showcasing his unwavering dedication to his goals and his journey to bring glory to the nation.

The campaign's centerpiece is a powerful film, capturing Chopra's intense training sessions over several days. It opens with the line "Har Taiyaari Se Badkar Hai Ziddari," reflecting Chopra's personal belief in the power of perseverance. The footage reveals the exhaustive training, injuries, and isolation Chopra endures while maintaining his rigorous regimen.

Link to Campaign Film: [https://rb.gy/8vuhlu](https://rb.gy/8vuhlu)

"We are proud of our long partnership with Neeraj, one of India's greatest athletes who embodies grit, resilience, and determination. Through this campaign, we aim to inspire all athletes," said Tushar Goculdas, Managing Director of Underdog Athletics, the exclusive India distributor and licensee for Under Armour.

Chopra expressed his gratitude, stating, "It's great to have Under Armour supporting me, not just with high-performance gear but also in sharing my journey to inspire the next generation of Indian athletes. This campaign resonates deeply with me because it carries a message I firmly believe in: stay focused, work hard, and pursue your dreams relentlessly."

Neeraj Chopra has made history as the first Asian to win Olympic Gold and a World Championship title in the Men's Javelin Throw event, and is one of only two Indians to secure an individual Olympic gold. At 26, he remains one of the world's most consistent athletes, achieving podium finishes in his last 26 competitive events since 2018.

"We're excited to see the 'Zidd For More' campaign come to life with Neeraj, our marquee athlete and first Brand Ambassador in India. Neeraj has inspired the next generation of Indian athletes and has significantly contributed to the growth of athletics in India," said Divyanshu Singh, Chief Operating Officer of JSW Sports. JSW Sports has exclusively managed Neeraj since 2017.

The 'Zidd For More' campaign not only celebrates Chopra's journey but also encourages the entire nation to share their own stories of perseverance using the hashtag #ZIDDFORMORE. This initiative aims to build a community of inspiration, motivating individuals to push beyond their limits and achieve their personal best.