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Formula One engagement to be linked to raod safety: Bajaj Allianz

Mumbai, Oct 21 (UNI) Bajaj Allianz today announced that their Formula One engagement will be closely linked with road safety activities.

At a media gathering here, the company said Formula one is the perfect platform to communicate road safety issues to the wider public. Formula one has reached an unprecedented level of safety combined with incredible performance. The Allianz engagement in Formula One has strongly benefited from this unique combination.

For a globally successful company such as Allianz, Formula One offers the opportunity to reach out to millions of people every race weekend, especially in the core markets of Europe and Asia. Being engaged in Formula One strengthens Allianz's position as one of the leading financial services providers in the world.

It was further stated the Bajaj Allianz taking cue from Allianz globally, it aims to promote road safety in India.

Commenting on this unique initiative, Swaraj Krishnan, CEO, Bajaj Allianz General Insurance Company, said, ''Safety in road transport is of utmost importance as an unnecessary number of lives have been lost due to carelessness. It is our aim to create awareness among the people about the importance of safety while driving and hope that this initiative undertaken by us will help to decrease the number of road accidents being caused due to negligence.'' Road safety and risk management will be the focus of Allianz Formula One communication throughout 2008. Supported by the Allianz Center for Technology (AZT), Allianz will continue to provide journalists and media worldwide with safety relevant features using the excitement of Formula One to draw attention to the important issue of road safety.

As a global player in Insurance, Asset Management and Banking, Allianz estimates not only the global reach of Formula One but also the quest for continuous development and improvement of the sport for the sake of sporting excellence and safety standards, it was further stated at the gathering.


Story first published: Wednesday, October 22, 2008, 12:18 [IST]
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