Shubman Gill's Gujarat Titans won the "Best Use of Personalization to Elevate the Customer Journey (Sports)" award at the 6th Edition CX Excellence Awards 2025, recognized for their innovative fan engagement via the Titans Fam App.
The platform offers immersive features like interactive games, quizzes, AR/VR & AI-enhanced experiences, and a loyalty rewards program that nourishes a personalized and engaging relationship with fans year-round. Over the course of the IPL 2025, the Titans offered various activities for the fans and thus emerged as winners for the award.

In IPL 2025, Gujarat Titans performed strongly as they reached the playoffs. The Titans finished 3rd in the group stages and eventually lost to Mumbai Indians in the Eliminator. The IPL 2022 champions have made a strong presence since their arrival in the IPL scene.
Shubman Gill, as GT captain, has played a pivotal role in leading the team through a successful IPL season with strong performances and strategic leadership. Beyond the IPL, Gill's stature as a cricketer is further solidified by his role as the captain of India's Test team. Under Gill's captaincy, the Indian team recently came out with a 2-2 series draw in England.
Colonel Arvinder Singh, COO of Gujarat Titans, emphasized the franchise's dedication to deepening fan engagement through technology and data-driven insights, stating, "At Gujarat Titans, our fans are at the heart of everything we do. This recognition is a testament to our ongoing commitment to creating deeply personalized and meaningful experiences for them... We're excited to continue evolving and delivering unique, immersive journeys that truly connect with every member of the Titans Fam".