Totino’s Super Bowl 2025 Ad Features Tim Robinson and Sam Richardson

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Super Bowl 20245: Totino’s Pizza Rolls is introducing its first-ever Big Game commercial, Chazmo Finally Goes Home. The ad features comedians Tim Robinson and Sam Richardson in a lighthearted story about Chazmo, an alien who loves pizza rolls. Written by Zach Kanin and directed by Alice Mathias, the commercial adds humor while celebrating this popular snack.

This marks General Mills’ return to the Big Game after more than ten years. The brand aims to expand Totino’s Pizza Rolls beyond its regional popularity and introduce it to a national audience.

The story of Chazmo began last fall with Chazmo Goes Home, where Tim and Sam played suburban dads who discovered their kids had befriended an alien with a love for pizza rolls. The new ad continues this story, as they prepare to say goodbye to Chazmo in an emotional but humorous moment.

In addition to this commercial, Totino’s is also bringing back Hang Time, its Spanish-language ad for the Big Game. This version will air on Fox Deportes and Telemundo, helping the brand reach an even wider audience.

General Mills has partnered with creative agencies like Dentsu Creative, UM, Edelman, and The Social Lights to bring this campaign to life. The company wants to make Totino’s Pizza Rolls a household name across the country, using humor and nostalgia to connect with customers.

Fans can watch Chazmo Finally Goes Home on YouTube and purchase Totino’s Pizza Rolls in stores ahead of game day. The brand is also sharing updates and engaging with fans on social media.

With this fun and memorable ad, Totino’s Pizza Rolls is making a strong impression during football’s biggest event. By combining humor with a relatable story, the brand hopes to leave a lasting impact on pizza and football fans everywhere.