Per the comments of the current poster figure of the WWE, Cody Rhodes, the returning Bad Blood premium live event could end up becoming the second biggest show of the year after WrestleMania XL.
WWE has already booked a Hell in a Cell main event to match up to the hype of the show to culminate in the ongoing feud between CM Punk and Drew McIntyre. Plus, Roman Reigns will also return to action at Bad Blood for the first time since WrestleMania.

It now appears that his former Shield brethren might also return at next month's PLE. Seth Rollins is the rumoured name to show up on WWE programming for the first time since the post-SummerSlam episode of Raw.
A promotional poster for Bad Blood 2024 has been published for WWE's Priority Pass advertisement which includes Seth Rollins, hinting at his possible return at the PLE. However, no official confirmation is available regarding his involvement in the show.
However, speculations have started regarding Rollins interfering in the CM Punk vs. Drew McIntyre Hell in a Cell match, since he has unfinished business with Punk. This could finally begin an official feud between the two targeting a WrestleMania match.
"Monday Night Rollins" has been absent from WWE Raw since being attacked by Bronson Reed on the Raw after SummerSlam 2024. He suffered six Tsunami splashes from the heavyweight superstar that left him with injured ribs.
According to the reports of Dave Meltzer on Wrestling Observer Radio, Reed's attack on Seth Rollins was a kayfabe angle to write him off television as he's dealing with some real-life injuries that needed to be addressed.
The former World Heavyweight Champion already took some time off after WrestleMania 40 due to a torn meniscus and he's returned in late June to be the special guest referee for CM Punk vs. Drew McIntyre at SummerSlam.