Could India Be WWE's Next Big Market? Liv Morgan & Dominik Mysterio Turn Heads in Red Saree & Green Kurta-Pyjama at Netflix Event

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Picture this: Mumbai, the heart of India's vibrant, ever-bustling streets and amidst this whirlwind of energy, two WWE superstars, Liv Morgan and Dominik Mysterio, step out—dressed in traditional Indian attire. Liv in a stunning red saree and Dominik in a fresh green kurta-pyjama. It's not just a fashion statement; it's WWE's latest power play in the Indian market.

Since April this year, WWE has been stepping up its game in India through an exciting new partnership with Netflix. Starting in April 2025, all WWE content, from high-energy Raw and SmackDown to colossal events like WrestleMania, will be exclusively available to Indian fans.

Now, with WWE's latest marketing move—featuring Liv and Dominik in the streets of Mumbai—one can’t help but ask: Could India really be WWE’s next big market?

WWE’s Indian Invasion: A New Era Begins

For decades, WWE's shining stars have mostly been rooted in American soil. Names like John Cena, The Rock, and Stone Cold have become synonymous with wrestling glory, making it a quintessential part of American pop culture. But what happens when WWE looks Eastward, beyond the hustle of Times Square, toward the bustling markets of India?

Since the announcement of WWE's collaboration with Netflix, there's been palpable excitement in the air. India, with its growing digital consumption and massive fanbase, could be the game-changer for WWE. After all, it’s not just the cricket and Bollywood that dominate the scene anymore. Wrestling, especially with its larger-than-life characters, is rapidly making inroads into the hearts of Indian audiences. WWE sees this shift, and it’s pulling out all stops.

Liv Morgan & Dominik Mysterio: Embracing Indian Culture with Style

Liv Morgan and Dominik Mysterio are no strangers to the limelight, but their recent visit to Mumbai turned heads in a whole new way. The duo—known for their high-energy performances and fiery chemistry in the ring—looked right at home amidst the kaleidoscope of colors and culture in Mumbai. Liv, draped in a breathtaking red saree, and Dominik, in a sleek green kurta-pyjama, were not just representing WWE but were also paying homage to the host country.

For WWE, this is not just about having their stars in India; it's about connecting with the culture, with the people, and bringing their global audience closer. It’s a power move that says, "We see you, India. You’re a force to be reckoned with." As Netflix posted the duo's picture on its X handle with the caption, "Rolling into India #WWEOnNetflix," it was clear—WWE is not just arriving in India; it’s rolling in with style.

WWE's Big Leap to Netflix India: A Win for Fans

Starting in April 2025, Indian fans will have a front-row seat to WWE’s weekly flagship shows—Raw, SmackDown, and NXT—all streamed exclusively on Netflix. With the addition of Hindi commentary, WWE is taking a big step towards localizing its content to match the vibrant and diverse Indian audience. This means no more waiting for translations or missing out on the excitement due to language barriers. WWE will be right there, in the living rooms of millions, in real-time.

What’s more, Netflix is offering exclusive access to premium WWE events like the Royal Rumble, SummerSlam, and WrestleMania. That’s right—this partnership marks the dawn of a new era where WWE’s biggest events will be just a click away, 52 weeks a year, on Netflix India. It’s no longer just about watching WWE in India—it’s about making WWE a daily part of the Indian lifestyle.

The Road Ahead: India as WWE's Next Frontier

WWE President Nick Khan has even bigger plans for India in the coming years. With the explosive growth of WWE’s fanbase in the country, there's talk of hosting a major Premium Live Event (PLE) here, possibly as early as 2026-2027. This only goes to show that WWE isn’t simply dipping its toes in the Indian market—it’s diving in headfirst, ready to make waves.

In the end, it’s not just about Liv Morgan wearing a red saree or Dominik Mysterio rocking a green kurta-pyjama. It’s about something much bigger—a vision for the future where WWE and Indian audiences come together. WWE has long been a staple in American homes, but India? India is where WWE's future lies. And, with Netflix by their side, it’s clear: WWE’s Indian journey has only just begun.