The Rock is not only back on WWE TV to pull up the ratings but also he's executing all his backstage powers across WWE's parent company, TKO Group Holdings as he serves as a member of their board.
The Great One re-entered the WWE scenario on the Day 1 episode of Monday Night Raw and being a prime fixture on TV provided breakthroughs in making new deals, shattering live-attendance records, and helping in other strategic areas.

Apart from the ongoing TV content, The Rock's mind is being utilized for the WrestleMania season. A report by Sean Ross Sapp of Fightful Select stated that he has already given major input to put together the legendary set of figures for the 2024 Hall of Fame induction ceremony.
"Sources within WWE have told us that The Rock has had input on this year's WWE Hall of Fame inductees. One indicated to us that would be evident if the planned inductees are revealed as scheduled."
No further additional info was released by the source. So far, Bull Nakano, The US Express (Barry and Mike Rotunda), and Roman Reigns' Wiseman Paul Heyman have been announced for the WWE Hall of Fame class of 2024.
Being a member of the TKO board, The Rock is expected to be a prime fixture on the Road to WrestleMania 40. He's embroiled in the heated feud by tagging in with Roman Reigns against the 2024 Royal Rumble winner, Cody Rhodes and Seth Rollins.
According to the latest reports from Wrestling Observer Newsletter, WWE wants a blockbuster match featuring The Rock to take place at one of their Saudi Arabia shows currently set for the month of May.
While nothing is confirmed at the moment, the belief is that The Rock will be wrestling more than one match in 2024, and WWE is pushing him hard to work in at least one of the two upcoming Saudi premium live events.
"The next Saudi Arabia PPV is 5/25, which will be the day before AEW's Double or Nothing show. When there was an attempt by some to get Rock to move to a later date with Reigns and keep Cody Rhodes in the spot."