Bengaluru, Novemer 11: WWE Universe was shocked to see Brock Lesnar win the Universal Championship at Crown Jewel. Originally, the plan was to give the title away to Braun Strowman. After Roman Reigns went on a hiatus, it was evident that a regular roster member would carry on the brand and the resident monster was perfect for this job as he had become a fan favourite.
But, the beast incarnate returned to the top position by stealing the title. A couple of factors did not work in the favor of Braun Strowman. Mike Johnson discussed them in PWInsider Elite Audio. The major issue has been the bad backstage attitude possessed by the resident monster of the WWE. A locker room leader should not be indisciplined.
Braun Strowman arrives late for the shows these days and is also the first one to leave the arena which can't be a good example to the younger generation stars. The officials were unhappy with this behavior and wanted to hold back the earlier plans. Plus, he has not spent much time even in the developmental territory, as well and that might have gone against him. Here's more from the source,
“They will be high on him and just when he gets to the point where you would think the next step would be putting him into the centerpiece position for the company something happens and he makes some kind of misstep backstage and people within management kind of cool on him and they take a step back.”