IPL 2020: Despite the struggles Brand Dhoni is still a big hit!

MS Dhoni's brand value is still at its peak.

Bengaluru, October 9: His performances on the field might have nosedived, his team might be struggling, yet Brand Dhoni is still a big hit among the masses.

According to a recent survey conducted by the Indian Institute of Human Brands, legendary Indian cricketer Mahendra Singh Dhoni holds the highest recall value with a CELEBAR score 82 of among the celebrities in the ongoing Indian Premier League (IPL) 2020 currently underway in three different venues in the UAE.

The two-time World Cup-winning skipper who called time on his international career on August 15, continues to lead Chennai Super Kings (CSK) in the cash-rich Twenty20 League, which is one of the most popular franchise-based leagues all over the world.

Dhoni handled pressure well: Dilip Vengsarkar Dhoni handled pressure well: Dilip Vengsarkar

Since the start of IPL 2020 on September 19, CSK have won just two matches from the six games played so far and have quite often been called the "Dad's Army" because of ageing players, with most of the senior players including Dhoni being at the wrong end of theirs 30s.

What makes MS Dhoni tick as Chennai Super Kings captain? Brett Lee has answer! What makes MS Dhoni tick as Chennai Super Kings captain? Brett Lee has answer!

However that has in no way affected the charm of Brand Dhoni as he continues to steal a march over current India and Royal Challengers Bangalore skipper Virat Kohli, who is second in the recall value list with a CELEBAR score of 69.

The two sides meet in what is dubbed as the "Southern Derby" in Match 25 of IPL 2020 at the Dubai International Cricket Stadium on Saturday (October 10).